Learning is *NOT* Repetition

July 01, 2005

We had a presentation from a Marketing Director of whatever from Giant Corporation X. At one point durring his presentation he was talking about how the plan to reach customers was to educate them about the products. But he kept saying 'Learning is Repetition. Learning is Repetition. Learning is Repetition.' I disagree. Learning is NOT repetition. Memorization is. If you really want someone to learn something then what you need to do is figure out a way to communicate the information to the person in a way that they can relate to. Whether its because of their previous experiences or because it reaches them on an emotional level, once your information is wrapped in a way that makes sense in relation to something they already understand real learning can take place.

Posted by A at10:17 PM | Permanent Link | Comments (1)

The 'V' Word

June 22, 2005

The newest buzz word has been flying around the office and the commercial side of the industry for a while now speeding away from any sort of actual meaning and taking on this sort of 'answer to all current probelms' holowness. But as of a recent meeting I was in, I have hit critical mass on this one. We had come up with an interesting little piece of interaction and while the positive reactions are being voiced someone actual says "Can we viral that?" I almost lost it. Especially since it wasn't even a suit. It was someone that is in a position that they should have better insight. The trend for the last while has been to equate the 'V' word with any sort of 'send to a friend' functionality. This was just the first time I had actually heard the 'V' word REPLACE 'send to a friend' so far out of context.

So here is what I propose. From now on, I say we attempt to replace the 'V' word with the word 'awesome'. I mean, it fits pretty well in all the places that the 'V' word just wants to make me poke my own eye out. "Can we make that awesome?" "So, how awesome do you think it will be?" "Will it be more awesome if we aproach it like this or like that?"

Whenever you want to know how 'V' word something is, just ask yourself, "How awesome is it?"

Posted by A at05:14 AM | Permanent Link | Comments (2)