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The 'V' Word
June 22, 2005
The newest buzz word has been flying around the office and the commercial side of the industry for a while now speeding away from any sort of actual meaning and taking on this sort of 'answer to all current probelms' holowness. But as of a recent meeting I was in, I have hit critical mass on this one. We had come up with an interesting little piece of interaction and while the positive reactions are being voiced someone actual says "Can we viral that?" I almost lost it. Especially since it wasn't even a suit. It was someone that is in a position that they should have better insight. The trend for the last while has been to equate the 'V' word with any sort of 'send to a friend' functionality. This was just the first time I had actually heard the 'V' word REPLACE 'send to a friend' so far out of context.
So here is what I propose. From now on, I say we attempt to replace the 'V' word with the word 'awesome'. I mean, it fits pretty well in all the places that the 'V' word just wants to make me poke my own eye out. "Can we make that awesome?" "So, how awesome do you think it will be?" "Will it be more awesome if we aproach it like this or like that?"
Whenever you want to know how 'V' word something is, just ask yourself, "How awesome is it?"
Posted by A at June 22, 2005 05:14 AM
Comments
A new low. Again from someone who is in a position that they should know better:
"A good example of a brand embracing what would have otherwise been a standalone viral"
[i did not edit the messaage. i just removed the link cause i thought it was a lame movie]
on November 8, 2005 02:25 PM
This is too fucking funny :P
on March 21, 2006 05:45 PM